Choose your style
More than 50 styles to choose from in 5 different skirt silhouette options to flatter various body shapes
read moreChoose your colour
Over 30 colours to choose from to ensure it suits your personal wedding theme.
read moreChoose your size
12 sizes to choose from Or opt for our made-to-measure option to ensure a perfect fit.
read more
New 2022 Collection
now availableInspired by the latest wedding decor trends of 2021, we focused on creating a mixture of alternative, boho and modern pieces.
About us
We love our job
Passionate, experienced, funHoiden is a fashion design label mainly situated in the trendy suburb of Richmondhill Port Elizabeth and founded by partnership duo Esté Chambers and Marjorie van der Merwe. First launched at South African Fashion Week in 2011, our designs went from a range of casual wear to being sought after by brides and bridal companies across the country. From the humble beginnings of Pop-Up shops at the local coffee shops to our own local manufacturing warehouse, Hoiden is passionate about being hands-on and involved in every aspect in your custom-made design. Inspired by the latest trends in colours and fabric, our collections are uniquely designed and proudly South African manufactured. We value the quality and, most importantly, the fit of each of our designs. Our style embodies the romantic, bohemian-chic and simplistic look of the modern-day bridesmaid.
styles
for your bridesmaids to choose from
colours
to ensure it fits your unique wedding theme
skirt silhouettes
to give you the perfect dress design
sizes
to make it easy to order for every body shape
Get inspired
Moodboards
See how our dresses complement different themes
Terracotta & nude
Greenery
Burgundy
Testimonials
Our Clients say
Our Products
From the New Collection
Our best sellers from our catalogue
Where to find us
Place your order online or in-storeOur showrooms are our pride and joy. This is our opportunity to see the love and excitement Brides and their bridal parties experience when trying on our dresses, and it certainly makes a fun outing for the Bridetribe. We have two showrooms, one in Port Elizabeth and one in Cape Town. Both showrooms work on appointment so be sure to contact them beforehand if you’d like to pop-in.
Not in Port Elizabeth or Cape Town? Not a problem! We also do Online orders. Be sure to download our full online catalogue and price list for steps on how to make an online order. Still not sure what style to order? Ask us about our Dress-Up Box option whereas we send samples for you to try on in the comfort of your own home.
The Latest News
Hoiden Bridesmaids
A cute moment captured in our shop
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Beautiful Mom and Daughter doing their last fitting with us before the big day 😍
Hoiden Bridesmaids
Colour of the week 😍 — Want to see some actual colours and fabric swatches before ordering? We don’t blame you! Whilst we made every
Hoiden Bridesmaids
Anmari shared some photos with us from her wedding and we couldn’t wait to brag a little with them. — How Stunning did she and
Contact Us
| Head Office | 041 582 1066 | [email protected] |
| Port Elizabeth Showroom | 041 582 1066 | [email protected] |
| Cape Town Showroom | 021 914 0370 | [email protected] |
Have a question? Leave us a message below and we will get back to you as soon as possible.
Copyright © hoiden (Pty) Ltd. 2021