Choose your style
More than 50 styles to choose from in 5 different skirt silhouette options to flatter various body shapes
read moreChoose your colour
Over 30 colours to choose from to ensure it suits your personal wedding theme.
read moreChoose your size
12 sizes to choose from Or opt for our made-to-measure option to ensure a perfect fit.
read more
New 2021 Collection
now availableInspired by the latest wedding decor trends of 2021, we focused on creating a mixture of alternative, boho and modern pieces.
About us
We love our job
Passionate, experienced, funHoiden is a fashion design label mainly situated in the trendy suburb of Richmondhill Port Elizabeth and founded by partnership duo Esté Chambers and Marjorie van der Merwe. First launched at South African Fashion Week in 2011, our designs went from a range of casual wear to being sought after by brides and bridal companies across the country. From the humble beginnings of Pop-Up shops at the local coffee shops to our own local manufacturing warehouse, Hoiden is passionate about being hands-on and involved in every aspect in your custom-made design. Inspired by the latest trends in colours and fabric, our collections are uniquely designed and proudly South African manufactured. We value the quality and, most importantly, the fit of each of our designs. Our style embodies the romantic, bohemian-chic and simplistic look of the modern-day bridesmaid.
styles
for your bridesmaids to choose from
colours
to ensure it fits your unique wedding theme
skirt silhouettes
to give you the perfect dress design
sizes
to make it easy to order for every body shape
Get inspired
Moodboards
See how our dresses complement different themes
Terracotta & nude
Greenery
Burgundy
Testimonials
Our Clients say
So, ek het die rokke gekry seker so uur terug, en WOW!!!!
Julle, ek is so happy, die bridesmaids het legit uitgefreak toe ek hul ‘n video stuur van hulle rokke, want ek sien hul eers die naweek , so dis al hoe ek hul nou kon wys, en daar was trane, happy tears of course haha
En my rok, ek kon dit nie beter imagine het nie, dit is so mooi en flowy en presies wat ek wou hê!! Ek is so verlief op my rok.
So so so baie dankie julle, vir al julle moeite, en julle geduld met al my emails en vrae vra, julle is legends!
Weereens bitter baie dankie julle, so dankbaar vir julle, waardeer julle opreg!!
Maureen Willemse
Hi Hoiden Span!
My bruidsmeisies het ongelooflik mooi gelyk, elkeen in ‘n styl wat hul persoonlikheid pas en waarin hul baie gemaklik was. Baie dankie vir jul ongelooflike diens, om saam met julle te kon werk was vir ons ‘n lieflike ervaring.
Liefde
Leana Botes
Please allow us to say Thank you so much for an excellent service provided. My bridesmaids looked absolutely gorgeous and received so many compliments throughout the day.
You contribution means the world to us.
Once again, Thank you
Staci Hill
Wou sommer net weerens sê baie dankie vir alles! Die bridesmaids het amazing gelyk, ek is so tevrede met hoe die kleur en die rokkie uitgekom het.
Julle is die beste!
Groete
Anastasiya
To Marjorie, Esté and their whole team…
I can’t thank you enough for my gorgeous wedding dress. You were supportive, accommodating and professional throughout the whole process and the end result is pure magic. The perfect dress to start my forever with.
It is always risky to have a dress made and not know exactly how it will turn out but they captured my vision and heart so perfectly and for that, I will recommend them to any and all!
You guys are wonderful and brilliant at what you do.
-a happy and in love client.
Elrike Claasen
Our Products
From the New Collection
Our best sellers from our catalogue
Where to find us
Place your order online or in-storeOur showrooms are our pride and joy. This is our opportunity to see the love and excitement Brides and their bridal parties experience when trying on our dresses, and it certainly makes a fun outing for the Bridetribe. We have two showrooms, one in Port Elizabeth and one in Cape Town. Both showrooms work on appointment so be sure to contact them beforehand if you’d like to pop-in.
Not in Port Elizabeth or Cape Town? Not a problem! We also do Online orders. Be sure to download our full online catalogue and price list for steps on how to make an online order. Still not sure what style to order? Ask us about our Dress-Up Box option whereas we send samples for you to try on in the comfort of your own home.
The Latest News
Hoiden Bridesmaids
This month’s Flash Sale styles 😍 •• Inspired by our best seller style 2112 in our catalogue… we wanted to play around with two NEW
Hoiden Bridesmaids
Incoming…
Hoiden Bridesmaids
Gooodness, how we just love our industry 😍 •• We did a quick styled shoot collab with @wildeflower_studio the other day and we’re swooning over
Contact Us
| Head Office | 041 582 1066 | [email protected] |
| Port Elizabeth Showroom | 041 582 1066 | [email protected] |
| Cape Town Showroom | 021 914 0370 | [email protected] |
Have a question? Leave us a message below and we will get back to you as soon as possible.
Copyright © hoiden (Pty) Ltd. 2021