Port Elizabeth: 33 Westbourne Road, Richmond Hill Cape Town: Highstreet, Durban Road, Tyger Valley

Port Elizabeth: 041 582 1066 Cape Town: 021 914 0370

Say “I Do” to savings!

2023 Winter Promo

Get 20% off our 2023 catalogue from 21 April – 8 May

Use coupon code ‘hoidenwinter23’

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Uniquely designed and locally manufactured bridesmaid dresses that are easy to order in your size, colour and style.
Our Products

Best sellers

Our best sellers from our catalogue.




Download Catalogue

    Three Easy Steps

    How it works

    Choose from a variety of styles, colours and sizes.

    Choose your style

    More than 50 styles to choose from in 5 different skirt silhouette options to flatter various body shapes.

    Choose your colour

    Over 30 colours to choose from to ensure it suits your personal wedding theme.

    Choose your size

    12 sizes to choose from, or opt for our made-to-measure option to ensure a perfect fit.


    Now Available Inspired by the latest wedding decor trends of 2022, we focused on creating a mixture of alternative, boho and modern pieces.

    Leading Label

    Passionate, Experienced, Fun Hoiden is a fashion design label mainly situated in the trendy suburb of Richmondhill Port Elizabeth and founded by partnership duo Esté Chambers and Marjorie van der Merwe. First launched at South African Fashion Week in 2011, our designs went from a range of casual wear to being sought after by brides and bridal companies across the country. From the humble beginnings of Pop-Up shops at the local coffee shops to our own local manufacturing warehouse, Hoiden is passionate about being hands-on and involved in every aspect in your custom-made design. Inspired by the latest trends in colours and fabric, our collections are uniquely designed and proudly South African manufactured. We value the quality and, most importantly, the fit of each of our designs. Our style embodies the romantic, bohemian-chic and simplistic look of the modern-day bridesmaid.

    Where to find us

    Place your order online or in-store.

    Our showrooms are our pride and joy. This is our opportunity to see the love and excitement Brides and their bridal parties experience when trying on our dresses, and it certainly makes a fun outing for the Bridetribe. We have two showrooms, one in Port Elizabeth and one in Cape Town. Both showrooms work on appointment so be sure to contact them beforehand if you’d like to pop-in.

    Not in Port Elizabeth or Cape Town? Not a problem! We also do Online orders. Be sure to download our full online catalogue and price list for steps on how to make an online order. Still not sure what style to order? Ask us about our Dress-Up Box option whereas we send samples for you to try on in the comfort of your own home.

    *Showroom visits are appointment only.

    Get Inspired


    See how our dresses complement different themes.

    Terracotta & nude




    What our clients say

    So, ek het die rokke gekry seker so uur terug, en WOW!!!!
    Julle, ek is so happy, die bridesmaids het legit uitgefreak toe ek hul ‘n video stuur van hulle rokke, want ek sien hul eers die naweek , so dis al hoe ek hul nou kon wys, en daar was trane, happy tears of course haha
    En my rok, ek kon dit nie beter imagine het nie, dit is so mooi en flowy en presies wat ek wou hê!! Ek is so verlief op my rok.
    So so so baie dankie julle, vir al julle moeite, en julle geduld met al my emails en vrae vra, julle is legends!
    Weereens bitter baie dankie julle, so dankbaar vir julle, waardeer julle opreg!!

    Maureen Willemse

    Hi Hoiden Span!
    My bruidsmeisies het ongelooflik mooi gelyk, elkeen in ‘n styl wat hul persoonlikheid pas en waarin hul baie gemaklik was. Baie dankie vir jul ongelooflike diens, om saam met julle te kon werk was vir ons ‘n lieflike ervaring.

    Leana Botes

    Please allow us to say Thank you so much for an excellent service provided. My bridesmaids looked absolutely gorgeous and received so many compliments throughout the day.
    You contribution means the world to us.
    Once again, Thank you

    Staci Hill

    Wou sommer net weerens sê baie dankie vir alles! Die bridesmaids het amazing gelyk, ek is so tevrede met hoe die kleur en die rokkie uitgekom het.
    Julle is die beste!


    To Marjorie, Esté and their whole team…
    I can’t thank you enough for my gorgeous wedding dress. You were supportive, accommodating and professional throughout the whole process and the end result is pure magic. The perfect dress to start my forever with.

    It is always risky to have a dress made and not know exactly how it will turn out but they captured my vision and heart so perfectly and for that, I will recommend them to any and all!

    You guys are wonderful and brilliant at what you do.
    -a happy and in love client.

    Elrike Claasen

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      Contact us

      Head Office

      041 582 1066 [email protected]
      Port Elizabeth Showroom
      041 582 1066 [email protected]
      Cape Town Showroom
      021 914 0370 [email protected]

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