About Us

Hoiden is a fashion design label situated in the trendy suburb of Richmond Hill, Port Elizabeth. First launched at South African Fashion Week in 2011, our designs went from a range of casual wear to being sought after by brides across the country for their bridal parties. From the humble beginnings of pop-up shops to our own local manufacturing warehouse, Hoiden is passionate about being hands-on and involved in every aspect of your custom-made design. Our style embodies the romantic, bohemian-chic and simplistic look of the modern-day bridesmaid.

View Our Collections

Inspired by the latest trends in colours and fabric, our collections are uniquely designed and locally manufactured. We value the quality and, most importantly, the fit of each of our designs. We use the best quality imported fabrics including chiffons, mesh and our signature look – lace. We can work with both stretch and non-stretch fabric designs without compromising our standard of excellence. Each dress goes through numerous quality control checks to ensure that it is perfect for your look and your body.

our clients

Hoiden supplies a number of bridal boutiques throughout the country. Our collections can be found in stores across Pretoria, Cape Town, Somerset West, Potchefstroom, Durban, Knysna and Bothaville. Our dresses can also be custom-made and delivered to your door. Simply download our latest catalogue and follow the instructions to become a Hoiden Bridesmaid.

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